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Vision and mission

Our vision is to be recognised as the preferred customer-centric solution provider for foams in defined markets.

Our mission is to continually meet the highest standards in all aspects of corporate performance and conduct.


  • As an industry leader, we contribute to quality of life through beneficial applications of foams.
  • As innovators, we advance foam technology and create new opportunities.
  • As a market leader, we seek to maintain the highest level of customer satisfaction.
  • As a business partner, we seek mutual benefits for our customers and suppliers.
  • As an enterprise, we seek profitability to ensure our growth and meet our stakeholders' expectations.
  • As an employer, we support the development of our staff and we reward performance.
  • As a global community member, we bear environmental and social responsibility.
  • As a member of society, we promote ethical behaviour and respect in all that we do.