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Attractive presentation and secure transport protection

Sekisui Alveo expands colour palette of Alveobloc product line

Lucerne, April 29, 2011 – Plain and functional – these days for packaging are gone. Because next to the primary task of "product protection", sales psychology is the focus today: More and more, marketing experts are using packaging as a promotional tool and a communication instrument, because an attractive eye-catcher strongly influences consumer behaviour. Sekisui Alveo, manufacturer of polyolefin foams, has answered the growing wishes of the packaging industry with an expanded colour palette of Alveobloc. Since March, the block foam has been available in blue, yellow, grey, green, red, and black. Alveobloc is already being used successfully for transport packaging. With the new colours and higher UV stability, increasing use in product presentations and displays is expected.